Why Illustrations Are Important to Everyone

Not everyone is blessed with the gift of speech or writing. At the other end of the line, it is also true that not everyone has the capacity to fully understand what they are listening or reading about. There lies the need to bridge the gap of these two groups of people. The solution is to include illustrations.

Illustrations are basically visual representations of whatever is being said or written. It helps in conveying the message to whoever it is intended to.

There was a time when you had to listen or to read properly in order to get the message. Those relaying the message knew as well that there was no other way, and they had better do something about it. However, starting in the nineteenth century, several technological advances became available to make everything more visual.

This has continued today, and as a result, more people are less acute to reading long paragraphs or hearing winded statements. If a person sees several hours in a computer or television, chances are, he or she is part of a large group who would respond better with illustrations.

Graduate students tag along drawings and figures so that their presentations can be given better-than-average marks. Entrepreneurs pitch their ideas to investors by including sketches and flowcharts for their ideas. Businesspersons expound and arrive to concluding by showing graphs together with their reports.

Reports around the world have become much easier on the eyes today, thanks to presentation software. With programs like Microsoft PowerPoint, it became possible to improve one's message through animation, graphics, and video.

In general, it became apparent that illustrations would become more popular with the advent of computers. Creating flowcharts, plans, and entire designs became quicker to produce and easier on the budget. Today, illustrations appear in different forms together, and all are able to convey a message.

Computers even put to rest some issues. Some might ask, Is a table of values ​​an illustration? In some respects, it is because it provides an easy comparison for the audience. However, one can argue that there's a lot of people who have an aversion to numbers as much as those with little attention span. We now know that it's better to simply convert a table into a graph, so that trends can easily be seen.

Today's challenge is to reduce the number of misleading and outright false message using illustrations. It seems that everyone wants to capitalize the public's need for visuals that they simply hide imperfections behind illustrations or simply put them in fine print. In almost all media, people are bombarded with claims that are supported with illustrations or graphs. The problem is that such illustrations do not represent the actual features of a product. There have been a lot of consumers who are being enticed by things that they see only to find out they are not getting what they expect from it.

Hiking Boots – Parts And Construction

When shopping for a pair of hiking boots, it is important to know how they are made. No, you do not need to know how to make your own, but you have to understand what goes into them and how it affects the comfort and durability – the overall quality – of the hiking boots. In this article I will describe the parts of a hiking boot, what they are made of, and how they come together to form the ideal hiking boot for you.

Like any shoe, a hiking boot consists of an upper and a sole joined together by a welt and with an inlet at the front covered by a tongue, and the whole is lined with various pads and cushions. I will discuss each of those parts in detail, in terms of what they are made of and what to look for in various types of hiking boots.

Sole and Welt

Let's start at the bottom. The soul of the hiking boot is the sole.

Soles are usually made of synthetic rubber in varying degrees of hardness. A harder sole will last longer, but generally will have poorer Traction on hard surfaces (such as bare rock) and will provide less cushioning. A softer sole gives you the cushioning you need for long hikes and the transaction you need on rough ground, but it will wear out faster.

Manufacturers have made their trade-offs in choosing the materials to make their boots out of. The final choice is up to you when you choose which boot to buy. If you expect to do most of your hiking on soft surfaces, such as desert sand or bare soil, you might lean more towards harder soles. But most of us hike on fairly rugged trails with a good deal of bare rock, and we need the traction of a softer sole.

Inside the sole is a shank. It is a stiffening structure, either fiberglass or steel, that prevails the sole of the boot from twisting and that provides arch support. Shanks may be only three-quarter or half-length. Hiking shoes generally have no shank at all, deriving all their stiffness from the molded rubber sole. Good day-hiking boots may have a full-length fiberglass shank. High-quality backpacking boots will give you the choice of fiberglass or steel. It will depend on how strong you need your hiking boots to be, and how heavy.

Look for deep, knobby tread. Deep cuts in the sole allow water and mud to flow out so you can get traction. "Fake" hiking boots, designed to look like hiking boots but not to perform like them, may have thinner soles and shallow tread. Working boots also may have shallow tread, and they generally have harder soles than hiking boots have.

The welt is the connection between the sole and the upper. Virtually all hiking boots these days are glued together rather than sewn. If you are buying a very expensive pair of backpacking boots, give preference to a sewn welt. Boots with a sewn welt will be easier to resole when the original sole wears out. For hiking shoes or day-hiking boots, when the sole wears out, the upper is not worth salvaging, either, so a glued welt is just fine.

Upper

The upper of the hiking boot brings warmth, protects the sides of your feet from rocks and brush, and repels water. It must also allow your feet to "breathe," so that moisture from perspiration will not build up inside the boots and cause blisters.

Uppers of hiking boots are usually at least partially made of leather. High-quality backpacking boots are often made of full-grain leather (leather that has not been split). Lighter boots may be made of split-grain leather (leather that has been split or sued on one side), or a combination of split-grain leather with various fabrics.

Fabrics that are combined with leather are usually some type of nylon. Heavy nylon wears almost as well as leather, and it is much lighter and cheaper than leather.

In any hiking boot, especially those made of combinations of leather and fabric, there will be seams. Seams are bad. Seams are points of failure. Seams are points of wear, as one panel of the boot rubs against another. Seams are penetrations that are difficult to waterproof.

The uppers of backpacking boots are sometimes made of a single piece of full-grain leather with only one seam at the back. This is good, for all the reasons that seams are bad, but it is expensive.

You're going to have to deal with seams. But as you shop for hiking boots, look for customer reviews that mention failure or undue wearing of the seams, and avoid those brands.

Inlet and Tongue

There are two things to look for in the inlet and the tongue:

1. How the laces are attached and adjusted

2. How the tongue is attached to the sides of the inlet

The inlet may be provided with eyelets, D-rings, hooks, and webbing, alone or in combination. They each have these advantages and disadvantages:

* Eyelets: Simplest and most durable way to lace a boot. Not so easily adjusted.

* D-rings: Easier to adjust than eyelets, more durable than hooks. More failure-prone than eyelets. (They can break, and they can tear out of the leather.)

* Hooks: Easiest to adjust of all lace attachments. Subject to getting hooked on brush, or bent or broken in impacts with boulders, main cause of breakage of laces.

* Webbing: Cause less chafing of laces, slightly easier to adjust than eyelets, slightly more durable than D-rings. More failure-prone than eyelets.

The most common lace attachment of any hiking boot is eyelets below ankle-level and hooks above. You may see eyelets all the way up, as in classic military-style combat boots, or a combination of either D-rings or webbing with hooks.

The attachment of the tongue is a critical factor in how waterproof the hiking boots are. Provided the leather and / or fabric and seams of the upper are waterproof, water will not get into the boots until it gets higher than the attachment point of the tongue.

Most hiking shoes and day-hiking boots have the tongue attached all the way to the top. If the tongue is not fully attached, consider carefully wherever you will need that extra inch or two of waterproofing.

High-rise backpacking boots have the tongue attached only partway up, but that still reaches higher than most day-hiking boots. It's difficult to get the boot on and off if the tongue is attached very high.

Linings and Pads

There are many pieces that go into the lining and padding of a hiking boot, but two in particular you need to pay attention to:

1. The sole lining

2. The scree collar

The sole lining must be appropriately cushioned. You want a firm, durable surface in immediate contact with your socks, but enough cushioning below that to absorb impact.

The scree collar is a cushion around the top of most hiking boots. It enables you to pull the boots tight enough to keep out loose rocks ("scree") but without chafing against your ankle and Achilles tendon. This is the thickest and softest cushion in the whole hiking boot. It must be soft enough to conform to your ankle and Achilles tendon as they move, and still keep close enough contact with your leg to keep the rocks out.

Very high hiking boots, such as military-style combat boots, may have no scree collar at all. The height of the boot is what keeps the rocks out.

Throughout, the lining and padding of the hiking boots must be thick enough to provide warm, durable enough to last, and smooth enough that it will not cause chafing and blisters.

Conclusion

So, these are the things you need to pay attention to when going a pair of hiking boots. Be prepared to compromise, and pay attention to which features are really important to the style of hiking you intend to do.

Brand Marketing Online – Creating Your Loyal Customer Base The Easy Way

Brand marketing online is easier than your think these days. The average business owner has no clue about the simple tools that you will read about here. Many of your competition are spending thousands of dollars in advertising and not making the impact they desire. You can stand out from the crowd with these easy and cheap tools of the marketing business. There are a lot of really good ways to brand yourself, but here are what we feel are three of the best performers.

Create a massive and loyal customer base with these simple and cheap marketing tools.

1) Blog Site - The very best tool for brand marketing online is a common blog site. You will be amazed how simple it is to set one up and get your information on it. This marketing platform can be adjusted by just about anyone who can use a word processor. The blog site will use small programs that are called plug-in to automate a lot of the customization. These work much like the apps on our phones. Each does a different thing and there are thousands of them out there. You can also host all kinds of files, posts, and media on them as well. You can set up a membership section to allow for additional information or savings to go to your loyal customers. Blogs are very powerful and inexpensive to run.

2) Flip Style Camera - A camera is an easy thing to get these days. There are a multitude of styles and brands out on the market. If you are brand marketing online, you really do not need to spend a lot of money on these at all. $ 150 would be the most, but I just got a nice one for $ 99. Shop round. You really want one that takes decent stills and HD is always preferred for your marketing videos. Now what will you us this for? In marketing there is a hierarchy of impacts from written, still pictures, audio, video, and then a combination of all of them? You will want to use your new toy, I mean tool, to capture and share all of those. Pictures and video about your business and your life in general will allow your customers to get the sense that they know you. That is very powerful in marketing. People do not buy from companies; they buy from people they trust. Get a camera and start shooting everything!

3) Facebook Page - This is where your brand marketing online will really start to take off. Use the other two tools in conjunction with this one and you will be on top of the industry in no time. Now we are not talking about a Facebook account profile page. We mean a page or what they used to call a fan page. This will let you post and have more than 5000 users that like it. The key factor is the likes and you can use your camera to add valuable information about your industry here. Just remember that you are never to market or try to sell anything on this page. This is just to inform. You can sell from your blog site and you can move people between the two seasons freely.

When you are brand marketing online, you are selling yourself at the same time as you are mentioning your business. It is important to become a person in the eyes of your customers. As they get to know you, they will begin to trust you and your judgment. That is important to any sales relationship. So no matter what it is you are trying to sell these three tools, if used properly, will make all the difference to your success. The largest factor to consider now is the education on how to best use these tools. Finding a solid marketing and mentoring group will make it easier to accomplish your marketing goals.

Plan Your Wedding Cheaply – 3 Questions to Start Planning Your Perfectly-Priced, Perfect Wedding

You've been blessed with more meaning than money. You're worried that this might not be the best foundation for creating the wedding celebration you want to have. I think if you can figure out how to share your values, beliefs and dreams, you can have a wonderful wedding. Your task is to find the balance between meaning and money. Some things cost money. There's no way around that. You're going to have to decide how you want to allocate your money, plunking down cash where it's important and smoothing over the places where it matters less to you.

How to create your perfectly priced wedding?

  1. Outline your wedding ceremony . Figure out what goes in a wedding ceremony. What's going to take you from engaged to married. (No, I'm not talking about the legal stuff!) I'm wondering what you want to tell your community about how you love one another. They're going to want to support you, but you have to let them know what it is you want them to support.
  2. Work on your wedding vows . What do you want to promise one other about your making a marriage that works? You want to build your wedding to your skills, values, beliefs and dreams about your marriage, so that you wind up with the marriage that you want. You've invited your guests to your wedding to witness your wedding vows. What do you want them to hear, support and celebrate?
  3. Figure out your wedding budget . How much money do you really have to spend? Given that the theme of your wedding day is your wedding ceremony and the community support for your wedding vows, how do you spend your money to augment those goals? You're going to spend money on creating your ceremony. Because that money is money spent on creating your marriage. What traditional pieces of the wedding reception do you want to include? What says "marriage" to you? Once you allocate your moneys, you're going to have to agree to stick to that budget.

Taking the time to work through these issues before you get started on your planning can go a long way to keeping your wedding modest in expenses and rich in meaning. The richness of meaning will make for a fabulous wedding ceremony. It will also be the thing that keeps you involved and celebrating your marriage many years from now. And that's what you want. How about it? You save money and create a great marriage. Now that's a bargain!